The real persuaders are our appetites,
our fears and above all our vanity.
The skillful propagandist stirs and
coaches these internal persuaders.
?Eric Hoffer
The young mind is pliable and imitates, but in
more advanced states grows rigid and
must be warmed and softened before it
will receive a deep impression.
?Joshua Renolds
Advertising isn't a science. It's persuasion.
And persuasion is an art.
?William Bernbach
"For your own good" is a persuasive argument that will
eventually make a man agree to his own destruction.
?Janet Frame
